Furthermore, 82% of those who use it assure that the active retention of the most profitable customers is the objective they pursue through CRM strategies, with excellent results
The key to the effectiveness of the CRM model in marketing is that it promotes the management of customer relationships, based on good management of the database. In this article I will teach you how to boost the performance of your business , improving the relationship with the customer with the help of CRM customer relationship management .
SUMMARY:
A marketing CRM (Customer Relationship Management) is software designed to manage relationships and track customer interactions throughout the marketing process , from acquiring potential customers to converting them into customers and subsequent retention.
If you are looking for a CRM for marketing, I recommend SendInBlue CRM which has all the necessary features and a free plan . More than 300,000 users use SendInBlue.
What is CRM Marketing?
CRM marketing is the development of strategic planning focused on customer relationships . By this, we mean enhancing the set of interactions that your sales team or your marketing team achieve with leads . To achieve an effective CRM, it is necessary to have specialized CRM software that provides database management tools and the generation of statistics .
CRM marketing campaigns are built from the database that your project obtains with its sales funnel or landing page . This is one of the secrets of its effectiveness: it targets potential customers who have already shown interest in what you offer. Another important point in CRM is the automation of actions such as sending mass emails , segmenting your database , facilitating sales in your digital store and creating statistical analysis.
There is a distinction between CRM marketing for sales and CRM focused on customer relationships. In the first case, these are the tools to speed up the conversion processes in your digital channels. An essential part of these marketing campaigns will be the ChatBot functions, website management and closing sales .
In the second case, the efficient administration and segmentation of contacts is sought for the development of emailing or newsletter campaigns . To be clearer, it will not pursue the objective of selling, but rather of strengthening and maintaining ties with customers , in order to build loyalty.
What are the advantages of having a CRM for marketing?
Within your marketing and sales campaigns, having CRM for marketing will be a smart choice , since it will boost your sales team. Tasks that until now are carried out organically can be simplified and allow you to direct energies towards the most valuable customers.
The relationship with the customer is the heart of a business, managing these ties in the most effective way is a benefit in itself. If you manage to offer the best possible service to the largest number of potential clients , wouldn’t you be expanding your sales capacity to the maximum? CRM is the only way to achieve this thanks to its enormous advantages:
- Low cost : these marketing campaigns only require a minimal investment in CRM software to automate tasks.
- High conversion rate: Thanks to low investment costs, these marketing campaigns return much more than social networks and other contact channels.
- Customer loyalty : with a plan focused on your leads, you maintain contact with them so that their interest in your services remains alive and they prefer you.
- Updating your database : a CRM marketing server makes your subscriber management tasks easier.
- Information effectiveness: CRM software offers you statistics and data analysis in real time, allowing you to speed up the processing of information and make more efficient use of it for your next marketing campaigns .
- Adaptability – CRM marketing campaigns are adaptable depending on the size of the project, target audience, number of email contacts, etc.
- Personalization : despite being an automated service, CRM programs allow you to create content according to the values of your brand, with professional templates.
As you will see, one of the main benefits of CRM in marketing is the investment-result ratio, one of the highest in marketing. You will be covering a large part of the tasks that wear out your marketing and sales teams today, with a very low cost and a level of efficiency that cannot be matched manually.
What are the functions of a CRM in marketing?
Marketing CRM management software has a variety of digital tools that cover every part of your marketing plan . A CRM solution will adapt to your marketing strategy with the automation and programming of all types of actions . The main functions of a CRM in marketing are:
- Facilitate the subscription process from the website or the creation of a landing page to form a solid source of contacts.
- Contact management with database segmentation and updating .
- Monitoring interactions with the website and with mass email campaigns.
- Generation of analysis in real time to have information efficiently.
- Automated customer service from the website with ChatBot and query and complaint management.
- Billing and sales management 24 hours a day , to be able to offer your services around the clock.
- Data storage with cloud service and virtual desktops.
You will find these functionalities in different CRM marketing servers, depending on your objectives as a company. In my experience, I consider that covering all these points is key to enjoying more efficient management of your project and achieving better objectives.
What are the best CRMs for marketing?
As I told you, there are multiple functions that each CRM marketing server incorporates. I have taken the trouble to test and analyze tools that are currently on the market to recommend the most functional ones.
Next, I’ll tell you which CRM marketing tools you should try .
1. SendInBlue CRM
SendInBlue is a platform for mass sending email marketing campaigns . Email is one of the most efficient channels for disseminating messages with your clients, much more effective than social networks. With this service, you can start your campaigns from scratch , even without prior knowledge, thanks to its professional templates for welcome emails, newsletters, and much more.
In addition to efficient database management, with mass email sending, this CRM allows you to generate campaigns on WhatsApp, SMS and Facebook . It will help you adapt your messages to each format, without losing the identity of your digital project. If you are looking to incorporate a CRM solution for your website , the platform offers a ChatBot service, subscription form , landing page and sales manager that can be incorporated into your site.
This system was launched on the market in 2012 and, since then, it has added very interesting features for CRM marketing, adaptable to all types of projects. That is one of its main qualities that makes it an indispensable tool. Companies that trust their services are:
- Tributi : Colombian fintech startup raised its email open rate to 95% and conversion to 5%.
- SwissCommerce : The Swiss e-commerce company managed to segment the databases of all its stores without mixing leads with SendInBlue’s CRM solution for sub-account management.
- Trusted Shops: the German company managed to reactivate 21% of its contacts with CRM marketing for email marketing management .
SendInBlue offers its services with plans ranging from 25 USD to 65 USD per month . In addition, they have a free plan so you can know its benefits for your business. If you need a plan tailored to you, you can consult with them to define a personalized price 100% for you.
2. Pipedrive.
Pipedrive is a CRM sales management and analytics integration software for multiple digital marketing platforms. It will allow you to obtain reliable statistics and data for your customer interactions in the variety of dissemination channels that you use in your marketing strategies, all in a single CRM platform.
One of my favorite features of this platform is web visitor tracking , which allows you to know how many visitors you received and what they did on your site before they left. With this data, you can adjust your marketing campaigns and better adapt to the needs of your potential customers. In addition, they offer LeadBooster, a plugin to improve lead acquisition and get quality subscribers. Also, it offers cloud functions to work together by sharing documents.
Its main objective is to encourage companies to obtain better results with their businesses. The platform has been operating since 2010 and continues to add very efficient functions for professional marketing. These are some of their success stories:
- MediaVision increased its lead generation by 30% and doubled its automated services.
- Second Bind increased revenue by 80% and decreased cancellations by 40% .
- Marketing agency Al Bees grew its operations by 2,000%.
You can access Pipedrive’s CRM solutions with plans between $12.5 and $74.9 per month . In my opinion, it is a service that is worth its price due to the high profitability and optimization of your business, however, you do not have to believe me blindly, you can access a free trial for the plan you want.
3. Freshsales
Freshsales offers CRM-focused artificial intelligence tools for your sales. With a single platform, you will have access to cloud recording of your telephone interactions with customers, CRM integration for email, sales management and CRM data analysis with AI. All of these functions are ready to be integrated into your dissemination channels and make contact with your customers more effective.
Since 2010, the company has been working on the development of its CRM solutions for marketing and sales; Today, it is one of the most complete CRM tools on the market.
The platform offers a demo so you can discover first-hand if its CRM solutions fit the needs of your business. The plans to obtain their services range from 15 USD to 83 USD per month . You can get bonuses for annual payments, or contract their free plan with basic functions .
Conclusion
CRM marketing is the smartest way to manage your business activities and information. It is about integrating digital tools that improve the experience that your sales and marketing teams have in customer relations and database management.
Obtaining CRM solutions is vital to keep your business updated and prepared for the demand of new generations of digital consumers. It will allow you to provide a faster and more efficient response to your clients , maintain contact with them with direct communication channels and build their loyalty to sustain the business relationship in the future.
Knowing your clients and offering them the best service is possible if you have a marketing strategy with CRM for your efforts. If you want to start improving the link with your communities, try SendInBlue CRM to start learning about the most efficient CRM solutions for your business. You can start with a free trial and launch your first campaign . I guarantee you will see results from the first try.
Frequently asked questions about CRM for marketing
What is a marketing CRM?
A marketing CRM is a platform that allows you to more efficiently manage a business’s relationship with customers, through the automation of tasks related to contact and sales management.
What is CRM and examples?
CRM in marketing is the set of strategies applied to the generation and loyalty of contact with potential customers, contemplating all stages of the commercial process. Some examples of these strategies are email marketing, digital sales, customer service chats, and data analysis.
What are the most recommended CRMs?
Based on my research on CRM tools, I recommend SendInBlue, Pipedrive, and Freshsales to cover basic and advanced CRM functions in marketing.
What does a CRM do in a company?
A CRM has the function of automating and simplifying tasks that are essential for the profitability of a business. Thus, they achieve greater efficiency in the business’s commercial processes.
